WHITE Milano, AW24
Here we are in Milan again, for WHITE Show.
Last time I was here it was in September, I was invited to their special section.
This time I came back as an exhibitor again, since I love the show so much :)
We came out of the house and had our morning coffee from our favourite local bar, ‘Luca e Andrea’.
Exciting days were to come …!
The show venue is only 20 minutes away from where we stay.
I usually prefer to have my workplace reasonably far from where I stay, but this time my husband booked the hotel - which turned out to be a radical decision, as always.
It is Via Tortona, 27.
I love the neighbourhood! Every time I come to this area, I find something interesting.
Pretty stores, osteria, stylish offices, photo studios … I think there will be a lot more to discover.
So here we are, we were one of the first teams to arrive.
I had to make sure that the additional shelves are coming on time, and they did.
We made the display quickly, and went out to finish our checklist.
We had to arrange flowers to pick up the next day in the morning, print pictures to put up on the wall, and buy umbrellas since it was going to rain for the rest of the week.
We went to Brera district, our favourite :)
There were ‘Milano Fashion Week’ signs across the city central.
Yess, here I come !
The next day, has come as the first day of the show.
I love being at a show ! :)
And we picked up our flowers at around 8 in the morning, when the city was busy starting its day.
The flowers were beautifully prepared, ready for us to pick up.
I counted, and there are 9 different plants in the whole bunch.
(I thought 10, but one of them turned out to be flower buds. They looked like complete different kinds.)
We came near the venue, and had our morning coffee.
Yes, un caffè is everything.
This is how our show began.
I allocated each shelf for Signature Shoes, Summer Shoes and Winter Shoes. Then I mix-and-matched while creating the display.
Kyu is excellent at Visual Display, I always discuss with him whenever I need to create a space or a layout.
When it was all done, it looked there were ‘GINGER’ part and ‘SILVA’ part, spring-summer and autumn-winter.
Which made perfect sense ! I think our shoes look quite different depending on the season.
For this season, GINGER and TASHA are the stars.
Every season buyers look at different styles, and ballerinas are definitely in trend.
TASHA, of course, they represent our brand DNA so well.
And the show continues, until tomorrow.
WHITE lasts for 4 days, and the last day is Sunday. Which I LOVE.
Hope to see more guests from the lovely community of fashion, all over the world !
So grateful for every encounter I had today.
Ci vediamo a presto !
